Cross-channel campaign build
Structure, audiences, and creative variants generated from your Strategic DNA.
Layer 05 · Act · Campaign Orchestration
Campaigns that reallocate themselves toward revenue.
Campaign Orchestration builds, launches, paces, and adjusts campaigns across channels — targeting the accounts your intelligence layer says are in-market, inside the budget and approval rules you set.
14-day free trial · No credit card · Approval gates on by default
Live campaigns
9
Spend pacing
94%
Cost / qualified account
$142-18%
Spend and pipeline by channel
- Google Search68% of pipeline
- LinkedIn ABM52% of pipeline
- Microsoft Ads27% of pipeline
- Retargeting14% of pipeline
A campaign stops working on a Tuesday and gets fixed three weeks later, after someone finally opens the report. That lag is where the money goes.
Helix watches performance against qualified-account outcomes, not clicks. When a channel, audience, or keyword set stops producing accounts that convert, it proposes a specific reallocation with the expected effect — and if that change is inside your guardrails, it can execute immediately.
Targeting is informed by the rest of the platform: accounts identified on your site, ICP fit, cluster demand, and historical attribution. Spend concentrates where evidence points, and every change lands in an audit trail.
Business value
- Days → hours
- Reallocation speed
- Account-based
- Targeting from real intent
- Guardrailed
- Budget caps and approvals
- Audited
- Every change recorded
Underperformance is caught and corrected in the same week.
Audiences built from companies already researching you.
Automation never exceeds the limits you configure.
Who or what changed it, when, and why.
Key capabilities
What you actually get.
Account-based audiences
Sync qualified accounts into ABM targeting on connected ad platforms.
Budget pacing
Continuous pacing against plan with alerts before you overspend or underspend.
Performance-based reallocation
Shift spend toward the segments producing qualified accounts and pipeline.
Approval workflow
Threshold-based gates so material changes always get a human decision.
Experiment tracking
Every test recorded with its hypothesis, result, and learning.
Visual workflow
How Campaign Orchestration runs, step by step.
Where this sits in the wider Helix lifecycle:
- Visitor
- Company Identification
- Visitor Intelligence
- ICP Matching
- Lead Qualification
- Behavior Tracking
- AI Analysis
- Marketing Intelligence
- Revenue Intelligence
- Recommended Actions
- Campaign Orchestration
- Human Approval
- Execution
- Revenue Attribution
- Forecasting
- Memory Engine
- Continuous Learning
Step 1
Plan built
Objectives, audiences, budgets, and creative direction assembled from brand memory.
Step 2
Launched to channels
Campaigns pushed to your connected ad and content platforms.
Step 3
Measured on accounts
Performance judged by qualified accounts and pipeline, not clicks.
Step 4
Reallocation proposed
Specific budget and targeting changes, with expected impact stated.
Step 5
Approved or auto-run
Inside guardrails it executes; above threshold it waits for you.
Closed loop
Spend decisions are judged against attributed revenue
Orchestration and attribution share one dataset, so the system that spends the money is measured by the same numbers your board sees.
- Cost per qualified account per channel
- Pipeline contribution by campaign and audience
- Explicit waste callouts with the spend attached
- Learnings written back for the next planning cycle
Attributed pipeline
$1.84M+31%
Closed-won
$612K+14%
Blended CAC
$3,180-11%
Pipeline by first-touch channel
- Organic46%
- Paid24%
- AI search18%
- Referral12%
- Organic
- Paid
- AI search
- Referral
FAQ
Campaign Orchestration questions, answered.
Will Helix spend money without asking?
Only inside limits you set. You define budget ceilings, per-change thresholds, and which actions require approval. Anything above a threshold waits for a human.
Which channels are supported?
Paid search, paid social, retargeting, and email-adjacent workflows through your connected accounts, plus organic content scheduling through your CMS.
Can it target specific accounts?
Yes. Qualified accounts from Visitor Intelligence can drive ABM audiences, so spend concentrates on companies already showing intent.
What if a campaign underperforms?
Helix detects it, proposes a reallocation with the reasoning, and records the outcome either way so the next plan starts from evidence.
Related integrations
Connects to the stack you already run.
Helix reads what it needs and writes only where you allow it.
Advertising
- Google Ads
- LinkedIn Ads
- Microsoft Ads
CRM
- HubSpot
- Salesforce
- Pipedrive
Workflow
- Slack
- Approval queue
- Audit log export
Related features
Where to go next.
Layer 04 · Decide
AI Agents & Copilot
Strategist, SEO, content, visibility, campaign, and analyst agents sharing one memory of your business — plus a copilot you can interrogate.
ExploreLayer 03 · Understand
Revenue Intelligence
Connects marketing activity to pipeline and closed revenue, so budget arguments end with a number instead of an opinion.
ExploreLayer 02 · Understand
Marketing Intelligence
Reads the market: rankings, AI-answer visibility, content gaps, and competitor moves — then tells you which work has the highest expected return.
Explore- Human approval by default
- Full audit trail
- GDPR & CCPA aware
Stop funding channels that do not produce accounts.
Connect your ad accounts and set your guardrails in minutes.
14-day free trial. No credit card required.