Company identification
Resolves the organisation behind anonymous sessions and dedupes it against known accounts.
Layer 01 · Identify · Visitor Intelligence
Know which companies are researching you right now.
Between 95% and 98% of B2B site traffic never fills in a form. Visitor Intelligence resolves the companies behind those visits, enriches them, scores them against your ICP, and tells you which ones are actually in-market this week.
14-day free trial · No credit card · Approval gates on by default
Companies identified
412+18%
ICP matches
96+9%
High intent
23+6
Top accounts researching you
- Northwind Logistics92 intent
- Acme Manufacturing81 intent
- Cobalt Health74 intent
- Ridgeline Capital63 intent
Analytics tells you a session happened. It does not tell you that a 400-person logistics company read your pricing page three times in nine days. That difference is the whole game in B2B.
Helix resolves the organisation behind each visit, joins it to what you already know from your CRM, and enriches it with firmographic and technographic data. Then it scores fit against the ideal customer profile in your Strategic DNA and layers intent on top: which pages, how deep, how often, how recently.
The output is not a longer report. It is a ranked, de-duplicated queue of accounts worth a human's time, with the evidence attached so nobody has to take it on faith.
Business value
- 95–98%
- Of B2B traffic is anonymous
- Account-level
- Company, not person
- Daily
- Fresh qualified queue
- 0 forms
- Required to see intent
Identification turns that dead zone into a pipeline source.
Privacy-aware by design; no personal identifiers required.
Sales opens the day with accounts that moved, not a static list.
Signal arrives long before anyone converts.
Key capabilities
What you actually get.
Firmographic enrichment
Industry, size, region, funding, and tech signals appended automatically.
ICP fit scoring
Scored against your documented ideal customer profile, with the reasons shown.
Intent and behaviour tracking
Page depth, repeat visits, pricing views, and research velocity across sessions.
Qualified account queue
A ranked worklist that changes as accounts warm up or go quiet.
CRM sync and alerts
Push accounts and signals into your CRM, or get notified when a target account returns.
Visual workflow
How Visitor Intelligence runs, step by step.
Where this sits in the wider Helix lifecycle:
- Visitor
- Company Identification
- Visitor Intelligence
- ICP Matching
- Lead Qualification
- Behavior Tracking
- AI Analysis
- Marketing Intelligence
- Revenue Intelligence
- Recommended Actions
- Campaign Orchestration
- Human Approval
- Execution
- Revenue Attribution
- Forecasting
- Memory Engine
- Continuous Learning
Step 1
Visit captured
A session arrives from search, an AI assistant, an ad, or a referral.
Step 2
Company resolved
Helix identifies the organisation and merges it with prior visit history.
Step 3
Profile enriched
Firmographic and technographic data is appended to the account.
Step 4
Fit and intent scored
ICP match plus behavioural intent produce one prioritised score.
Step 5
Routed for action
High-fit, high-intent accounts hit the sales queue and inform campaign targeting.
In the product
From anonymous session to a named account your team can act on
The same funnel your board asks about, measured end to end: visitors, companies identified, ICP matches, qualified accounts, opportunities, and closed revenue.
- One funnel from traffic to revenue — no stitching spreadsheets
- Every account carries its own evidence trail
- Unresolved traffic is shown honestly, never invented
- Feeds campaign targeting and attribution automatically
Pipeline
$1.84M+31%
Qualified accounts
96+9%
CAC
$3.1k-11%
Spend
$41k
Anonymous traffic to revenue
- Visitors18,402
- Identified5,127
28% from prev
- ICP match1,846
36% from prev
- Qualified612
33% from prev
- Opps184
30% from prev
- Won57
31% from prev
FAQ
Visitor Intelligence questions, answered.
Do you identify individual people?
No. Helix identifies companies, not individuals. Account-level identification keeps the workflow useful for B2B sales while staying inside GDPR and CCPA expectations.
How accurate is company identification?
Match rates depend on your traffic mix. B2B traffic from business networks resolves at a high rate; consumer ISP traffic often does not resolve at all, and Helix marks it unresolved rather than guessing.
What happens to accounts that are not a fit?
They are scored and set aside. You still see the volume, so you can tell the difference between a traffic problem and a targeting problem.
Can I push identified accounts to my CRM?
Yes. Qualified accounts sync to your CRM with fit score, intent signals, and the pages they viewed, so sales opens with context.
Related integrations
Connects to the stack you already run.
Helix reads what it needs and writes only where you allow it.
Analytics
- GA4
- Search Console
- Server logs
CRM
- HubSpot
- Salesforce
- Pipedrive
Enrichment & alerts
- Firmographics
- Slack
- Email digests
Related features
Where to go next.
Layer 03 · Understand
Revenue Intelligence
Connects marketing activity to pipeline and closed revenue, so budget arguments end with a number instead of an opinion.
ExploreLayer 02 · Understand
Marketing Intelligence
Reads the market: rankings, AI-answer visibility, content gaps, and competitor moves — then tells you which work has the highest expected return.
ExploreLayer 05 · Act
Campaign Orchestration
Builds, schedules, launches, and adjusts content and paid campaigns across channels — inside the approval gates and guardrails you set.
Explore- Human approval by default
- Full audit trail
- GDPR & CCPA aware
See which companies visited your site last week.
Connect your site and Helix starts identifying accounts in your first session.
14-day free trial. No credit card required.