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Layer 02 · Understand · Marketing Intelligence

Know exactly where your demand is coming from — and where it is leaking.

Marketing Intelligence monitors search rankings, AI-assistant citations, technical health, content coverage, and competitor movement, then converts every finding into a prioritised task with an expected outcome.

14-day free trial · No credit card · Approval gates on by default

Organic sessions
18,402
+24.6%
AI answer citations
41
+12
  • W1
  • W2
  • W3
  • W4
Cluster coverage
Attribution software78%
Website visitor identification54%
AI marketing automation31%
Marketing Intelligence — rankings, AI-answer citations, and content gaps.

Overview

The problem was never a lack of data. It was a lack of decisions.

Most teams already have a rank tracker, an analytics property, a crawler, and a content calendar. What they do not have is a single view that says: here is the gap, here is what it is worth, here is the fix, do it.

Helix continuously analyses how your market discovers you — classic search, AI assistants, competitors, and topic clusters — and grades your coverage against demand. Weak clusters, cannibalised pages, orphaned content, and technical regressions all surface with revenue context attached.

Findings do not sit in a dashboard. They become tasks in the agent queue, ordered by expected impact, ready for approval or automatic execution inside your guardrails.

Business value

Search + AI
Both discovery surfaces

Rankings and AI-assistant citations tracked together.

Cluster-level
Coverage vs. demand

See which topics you own and which you have abandoned.

Prioritised
By expected revenue

Not by keyword volume or difficulty score alone.

Actionable
Every finding has a fix

Recommendations arrive as executable tasks.

Key capabilities

What you actually get.

Rank and visibility tracking

Positions, movement, and share of voice across your priority clusters.

AI-answer citation monitoring

Whether assistants cite you when buyers ask about your category.

Technical health monitoring

Indexation, crawl issues, broken internal links, orphaned pages, and regressions.

Content gap analysis

Topics your market searches for that you have no credible page for.

Competitor movement

Who is gaining ground on your clusters, and with what content.

Prioritised recommendations

Each finding scored by expected impact and routed to the right agent.

Visual workflow

How Marketing Intelligence runs, step by step.

Where this sits in the wider Helix lifecycle:

  1. Visitor
  2. Company Identification
  3. Visitor Intelligence
  4. ICP Matching
  5. Lead Qualification
  6. Behavior Tracking
  7. AI Analysis
  8. Marketing Intelligence
  9. Revenue Intelligence
  10. Recommended Actions
  11. Campaign Orchestration
  12. Human Approval
  13. Execution
  14. Revenue Attribution
  15. Forecasting
  16. Memory Engine
  17. Continuous Learning
  1. Step 1

    Continuous monitoring

    Rankings, citations, crawl health, and competitor content are tracked.

  2. Step 2

    Gaps identified

    Coverage is compared against real demand and against competitors.

  3. Step 3

    Impact estimated

    Each gap is sized using traffic potential and account-level conversion history.

  4. Step 4

    Tasks generated

    Findings become briefs, fixes, or campaign changes with reasoning attached.

  5. Step 5

    Results measured

    Outcomes are attributed back to revenue and written to memory.

From insight to execution

Findings become work in the agent queue

A gap that stays in a report is worth nothing. Helix hands each finding to the agent that can act on it, with your approval gate in the middle.

  • Technical fixes routed to the SEO agent
  • Content gaps become briefs in your documented voice
  • Demand shifts trigger campaign reallocation proposals
  • Nothing ships without passing your guardrails

Tasks this week

64+12

Awaiting approval

7

Auto-approved

41
Agent queue
  • StrategistRe-prioritise Q3 cluster planreasoning attached
  • SEOFix 11 orphaned /guides pagesready to run
  • ContentDraft “Northwind vs Acme” comparisonneeds approval
  • CampaignShift $2.4k from brand to intent termsneeds approval
  • AnalystExplain 38% traffic drop on /guidescomplete
Every task shows why the agent picked it.
AI Agents — the live agent queue with reasoning attached to every task.

FAQ

Marketing Intelligence questions, answered.

Is this an SEO tool?
SEO is part of it. Marketing Intelligence also covers AI-answer visibility, content gaps, competitor movement, and demand shifts — then turns findings into work the agents can execute.
What is AI-answer visibility?
Buyers increasingly ask assistants instead of typing queries. Helix tracks whether your content is being cited in those answers, because that traffic converts but rarely shows up as a ranking.
Do I get recommendations or just dashboards?
Both, and the recommendations are actionable. Each finding arrives as a task with a proposed fix, an expected impact, and a one-click path to execution or approval.
How often is data refreshed?
Rankings, citations, and technical health are monitored continuously; competitor and cluster analysis is recomputed on a rolling schedule so priorities stay current.

Related integrations

Connects to the stack you already run.

Helix reads what it needs and writes only where you allow it.

Search

  • Search Console
  • GA4
  • Bing Webmaster

Content

  • WordPress
  • Webflow
  • Headless CMS

Workflow

  • Slack
  • HubSpot
  • Salesforce

Related features

Where to go next.

Layer 01 · Identify

Visitor Intelligence

Turns anonymous traffic into named companies, enriched, ICP-scored, and ranked by how seriously they are researching you.

Explore

Layer 04 · Decide

AI Agents & Copilot

Strategist, SEO, content, visibility, campaign, and analyst agents sharing one memory of your business — plus a copilot you can interrogate.

Explore

Layer 05 · Act

Campaign Orchestration

Builds, schedules, launches, and adjusts content and paid campaigns across channels — inside the approval gates and guardrails you set.

Explore
  • Human approval by default
  • Full audit trail
  • GDPR & CCPA aware

Get a prioritised marketing backlog, not another dashboard.

Connect Search Console and analytics to see your first gap analysis.

14-day free trial. No credit card required.