Backlinks & PR
Know who links to you, who stopped, and where an honest mention is worth pursuing.
Backlinks & PR — referring domains, lost links and mention opportunities
Product screenshot — to be swapped in
The operating brief
Links still matter, both to search engines and to the AI assistants that retrieve from third-party sources when deciding who to name. What has changed is how you get them: buying links is a liability, and the durable route is being genuinely citable and making sure the mentions you already earn are linked and accurate.
This module monitors your profile, catches the damage nobody notices, and surfaces opportunities where a real mention is achievable. It does not send outreach on your behalf or buy placements.
Capabilities
What the backlinks & pr agent does
01
Referring domain monitoring
Your live link profile by referring domain, authority band, anchor text and target page, refreshed on a schedule with a diff against the previous run.
02
Lost and broken link alerts
A link that disappears from a page that used to drive traffic is worth knowing about the same week, not at the next quarterly review. Broken inbound links pointing at dead URLs become redirect recommendations.
03
Unlinked mention detection
Places that already name your business without linking to it — directories, roundups, local press, forum threads. These are the highest-percentage requests you can make, because the relationship already exists.
04
Citation and directory consistency
Assistants and local search both lean on how consistently your name, address and description appear across third-party sources. Helix flags mismatches so the description of your business is the same everywhere.
05
Toxic link review
Obvious spam and paid-network patterns are flagged with the evidence, so you can decide on a disavow rather than discovering the profile after a ranking drop.
How it works
From connected to running
01
Baseline
Helix maps your current referring domains and anchor profile.
02
Monitor
Scheduled refreshes report new, lost and changed links.
03
Surface
Unlinked mentions and citation mismatches are collected as opportunities.
04
Prioritise
Each opportunity is scored on relevance and how realistic it is.
05
Act
You send the request. Helix drafts it and tracks whether the link appeared.
Why Helix will not buy links
Paid link networks and private blog networks violate search engine guidelines, and the risk sits with your domain rather than with the vendor who sold them. A cheap link profile is one algorithm update away from being an expensive clean-up.
So Helix monitors, drafts and prioritises, but the outreach is yours to send and the relationships are yours to keep. Any tool promising a fixed number of links per month is selling something you should inspect closely.
Links and AI answers
When an assistant answers a question in your category, it frequently retrieves from directories, review sites and industry publications rather than from your own site. Being described accurately and consistently in those places influences whether you get named.
That is why citation consistency sits in this module next to links. Both are about the picture of your business that exists off your domain, which is the part most marketing tools ignore entirely.
Plan availability
Included on Growth and Agency; monitoring only on Starter.
Starter $199 · Growth $469 · Agency $1069 per month, or $159 / $372 / $852 a month billed yearly (2 months free).
Compare plans →Works alongside
SEO & technical audit
Your technical foundation, audited every week and fixed without a ticket queue.
Explore SEO →AI visibility
See exactly which AI assistants mention your business, and which name someone else.
Explore AI visibility →Start with a free scan.
No credit card, no call. You will see what the agent sees.