Answers
Questions, answered in the first sentence.
These pages are written in the same answer-first format Helix produces for customers. We publish them this way partly because it is useful and partly to demonstrate the output.
What is answer engine optimisation (AEO)?
AEO is the practice of structuring content so AI assistants quote it when answering questions. Here is how it differs from SEO and what actually changes.
How do you get cited by ChatGPT?
A practical, non-speculative guide to the things that make an AI assistant more likely to name and cite your business.
Is AI search replacing Google?
A measured answer: what is actually shifting in search behaviour, what is not, and what a small business should do about it.
What should an MSP charge for marketing services?
How managed service providers price a marketing offering for their client base, with the structures that hold up and the ones that do not.
How do you track AI referral traffic?
The practical methods for seeing how much traffic and influence AI assistants send you, and the limits of each.
What can visitor identification actually do?
An honest account of what website visitor identification reveals, what it does not, and the compliance obligations that come with it.
How much does SEO cost for a small business?
The real ranges for agency retainers, freelancers, tools and automated platforms, and what each buys you.
Do AI assistants use schema markup?
What structured data does and does not do for AI answer visibility, and which types are worth implementing.
Can AI-written content rank in search?
What search guidelines actually say about AI-generated content, and the conditions under which it performs.
What is a good cost per lead?
Why the benchmark you are looking for does not exist, and the calculation that replaces it.
Should I block AI crawlers in robots.txt?
The trade-off between protecting content and being visible in AI answers, and how to decide for your business.
How long does SEO take to work?
Realistic timelines for technical fixes, new content and competitive rankings — and what makes each faster or slower.